LOCATION

Rua Oliveira Junior No. 591

3700-204 São João da Madeira – Portugal

São João da Madeira is located 30 km south of Porto. Both towns are very well connected, through the A32 and A1 (Porto-Lisbon) motorways.

If you do not bring your own car, Porto and São João da Madeira are connected by bus (€ 8). A single taxi trip amounts € 55 around.

The visitor meeting point is Torre da Oliva, the Welcome Center of Industrial Tourism, opposite the Hat Museum.

DESCRIPTION

São João da Madeira has an original and attractive offer of Industrial Tourism, unparalleled in the whole of Portugal. The visit of the local factories, industrial museums and sites provides an accurate insight of some of the most emblematic leading products of Made in Portugal: shoes, hats and textiles.

All visits start and finish at Torre da Oliva, the Industrial Tourism Welcome Center. A local guide will accompany your group to all sites.

CHOOSE YOUR EXPERIENCE

Our tours include VIARCO pencil factory and the Hat Museum. The Oliva Art Center is also available.

  • VIARCO is the only pencil factory in Portugal. It was founded in 1907. At their historic facilities the firm produces a wide range of technical and common pencils, as well as other design items on demand. This passionate visit reaches its climax at the shop, where visitors are dazzled by an explosion of designs, colours and aromas.
  • The Hat Museum, unique in the Iberian Peninsula, is housed in an old hat factory. It is a tribute to the men and women who made it possible that millinery became an industrial benchmark of Portugal. Machinery and parts illustrate the whole manufacturing process of this universal fashion symbol as well as its human, social and cultural dimension. Go back to a time when nobody went outside without this garment.
  • The Oliva Art Center occupies much of the former Oliva sewing machine factory, a landmark of the Portuguese modernist architecture. it is an exhibition space for contemporary art, unique in the Iberian Peninsula. The site houses two permanent collections: Norlinda and Jose Lima (painting, sculpture, photography and video) and Treger / Saint Silvestre, dedicated to marginal arts and ethnography, which features a collection of voodoo art.

TOUR 1. Visit of VIARCO and the Hat Museum

SCHEDULE

10.30 – Reception at the Welcome Center of Industrial Tourism, Torre da Oliva

11.00 – Viarco, pencil factory

12.30 Lunch (*)

1.00pm – Hat Museum (Museu da Chapelaria)

(*) Lunch is not included in the price. We recommend you the restaurant “Fábrica dos Sentidos” (at the Hat Museum), with menus ranging between € 6.50 and 12.50, drinks included.

DURATION

4 hours (including lunch break).

PRICE PER PERSON

€ 3.70

Please check the section “Minimum group allowed”.

 

TOUR 2. Visit of VIARCO, the Hat Museum and the Oliva Art Center

SCHEDULE

10h30 – Reception at the Welcome Center of Industrial Tourism, Torre da Oliva

11h00 – Viarco, pencil factory

12h30 Lunch (*)

2.00pm – Hat Museum (Museu da Chapelaria)

3.30pm – Oliva Art Center

(*) Lunch is not included in the price. We recommend you the restaurant “Fábrica dos Sentidos” (at the Hat Museum), with menus ranging between € 6.50 and 12.50, drinks included.

DURATION

6 hours (including lunch break).

PRICE PER PERSON

€ 6.50

Please check the section “Minimum group allowed”.

 

DID YOU KNOW?

São João da Madeira is a Portuguese landmark of quality and industrial prestige in relation to hat, pencil and shoe manufacturing. You can check it all by visiting these local factories and industrial museums and sites.

Times

Monday to Saturday from 9.30 to 5.00pm.

Our visits start at 10.30.

Minimum group size

5 people.

If your group is smaller you should pay the minimum amount per visit:

  • Visit of VIARCO & the Hat Museum: 18.50 €
  • Visit of VIARCO, the Hat Museum & Oliva Art Center: 32.50 €

If this is your case, please contact us: rutas@rutasaparte.com

Languages

Portuguese, Spanish, French and English.

Advance Notice

2 business days.

Accessibility

VIARCO visit is not accessible to people in wheelchairs or with reduced mobility.

Visitor Parking

Ample space for cars and buses outside the da Torre Oliva.

Advice

Do you want to make the most of your weekend or stay in Porto? RUTAS APARTE suggests countless proposals, tailored to your group interests. Please contact us: rutas@rutasaparte.com

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2 TORRE DA OLIVA

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